What's in this course?

1. Introduction to Social Media Marketing (SMM)

• Exploration of organic vs. paid social media marketing strategies.
• Organic social media activities are essential to growing your brand.
• Key platforms: Instagram, Facebook, LinkedIn, Twitter, and more.
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2. Understanding Social Media Algorithms

• How social media algorithms work in 2025.
• Factors that impact reach, engagement, and visibility.
• Algorithm-friendly content strategies
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3. Building a Social Media Strategy

• Defining goals and objectives
• Identifying target audience and platforms
• Competitor analysis and content positioning
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4. Content Creation for Organic Social Media

• Types of organic content: static, video, carousel, and stories
• Writing compelling captions and storytelling techniques
• Content pillars and posting consistency
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5. Optimizing Profiles for Organic Growth

• Creating a professional and searchable bio
• Optimize social media profiles through keyword integration and search engine optimization techniques
• The platform emphasizes its important offerings by using pinned posts and highlighting features
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6. Creating an Organic Content Calendar

• Planning and scheduling content
• Best posting times for organic reach
• Balancing promotional vs. value-driven content
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7. Hashtag Strategies for Organic Reach

• Finding the right hashtags for each platform
• Using niche vs. broad hashtags for discovery
• Avoiding shadow banned and overused hashtags
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8. Engaging with Your Audience

• The importance of two-way communication
• Replying to comments, messages, and DMs effectively
• Implement interactive posts through polls, Q&A sessions, and challenges
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9. Leveraging Social Media Features

• Instagram Reels, together with LinkedIn Articles, Facebook Groups, and Twitter Threads, form key social media features
• Using Stories, Live videos, and interactive stickers
• Master the use of platform-specific features to boost organic engagement
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10. Analyzing Performance and Metrics

• Tracking engagement, reach, and follower growth
• Understanding insights and analytics dashboards
• Making data-driven improvements to content strategy
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11. Growing Your Social Media Following Organically

• Building a loyal community
• Collaborating with influencers and niche accounts
• Encouraging user-generated content (UGC)
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12. Building a Brand Identity on Social Media

• Crafting a unique voice, tone, and aesthetic
• Creating consistent branding across all platforms
• Storytelling techniques for brand authenticity
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13. Trend Spotting and Staying Relevant

• Following social media trends and adapting content
• Using trend-jacking for brand visibility
• Leveraging viral challenges and memes
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14. Organic Growth Through Cross-Channel Marketing

• Repurposing content across multiple platforms
• Use social media to combine email campaigns with SEO strategies
• Using community-building platforms like Discord and Telegram
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15. Case Studies and Real-world Examples

• Analyzing successful organic social media campaigns
• Learning from real brands and influencers
• Implementing strategies from industry leaders